Posts By: stu

The perception of ESPN and the UFC may vary by audience, but there’s no denying they’re both using the same playbook when it comes to staying on top of the news cycle and the social media/network activity that swirls around whatever story is enjoying its 15 minutes of fame. In the span of a few […]

I don’t know “Anne,” a woman who works at the school my children attend, but I’m pretty sure today was the worst day of her professional career. She’ll feel even worse when she learns her attempt to remedy an unfortunate situation made things even worse. Anne has been corresponding with a recruiter from a school district […]

Today is Todd Defren‘s birthday and I feel I should get him a present, even though I’ve never met the CEO of Shift Communications in person. More than five years ago, Todd gave me one of life’s precious gifts, inspiration, with this post on his PR-squared blog. At the time, I was physically present but mentally wandering […]

Most companies do a good job identifying their target audience(s) but often drop the (marketing) ball when it comes to the all-important next step: delivering the message. They make the mistake of communicating in a way that is most comfortable or convenient to them (I’m looking at you, email blast) instead of the way recipients […]

Next month will be a year since I lost a close friend and business mentor in a tragic accident. Jeff Bolton left behind a wife, two kids, parents, a brother, and more people impacted by his short life than can be counted. I know because I’m one of them. An accountant by trade, entrepreneur in […]

Businesses, and the marketers that represent them, are always looking for the next big thing, which, in today’s social media-focused world, is something that goes viral. And, while it will likely deliver lots of likes, re-tweets, and website hits, 15 minutes of Internet fame may or may not lead to customer loyalty and sales. Long-term […]

I flew on Delta Airlines recently. The flights were on time, the service was fine, and I appreciated the mini-pretzels as an option to peanuts. All in all, as air travel goes, a pleasant experience. Delta, however, will never know I’m a satisfied customer. While they did follow-up via email asking me to participate in […]

I’ve been asked to write about ‘what Make-A-Wish Southern Florida means to me,’ but I’d rather share what this wonderful organization and its families have taught me. While I’m (a little) sorry about not following directions, the perspective gained through the eyes of a little girl is what has stayed with me, nearly a dozen years after […]