Businesses, and the marketers that represent them, are always looking for the next big thing, which, in today’s social media-focused world, is something that goes viral. And, while it will likely deliver lots of likes, re-tweets, and website hits, 15 minutes of Internet fame may or may not lead to customer loyalty and sales.
Long-term success is more an old-fashioned concept, built on principles that matter in the real world. Do the job right the first time, at a fair price, while making the customer experience a positive one.
Lee’s Locksmith & Bicycle Shop is about as old school as it gets, but I’d walk barefoot across broken glass before taking my bikes anywhere else to be repaired. Why? They’ve made a habit of fixing whatever mechanical problem I have, while I wait, for less than I expect it to cost. They also recognize (by the cycling clothes I’m usually wearing) that I want to get back on the road, so they don’t try to sell me a new bike, gear, or accessories, even though those are things that would bring them higher profits.
Lee’s has been in business in my community for 70 years. Do you think twerking will have the same shelf life?
# # #