Monthly Archives:: December 2010

Maybe the ‘World Record’ Ain’t What You Think

Posted by & filed under Blog.

The Guinness World Records people have a new division that helps companies figure out what records can be set for brands and products, and another division to help record-setters get media attention. The process costs nearly $5,000, which includes having a judge verify the accomplishment and brainstorm other potential record opportunities. Does knowing this change your […]

Hope, Strength, and Joy is the Best Medicine

Posted by & filed under Uncategorized.

One of the common misconceptions about the Make-A-Wish Foundation is that it only grants the wishes of children who are terminally ill.  Nothing could be further from the truth.  The kids all have life-threatening medical conditions, but, thankfully, many grow up to lead healthy lives. At Impact Players, we work with the media to help […]

A Friendly Inquisition

Posted by & filed under Media Coverage.

20 years of hectic daze . . . that’s what it’s been for Paul & Young Ron and their legion of fans in South Florida. To recognize and celebrate the milestone, Boca Raton magazine’s Marie Speed asked the popular radio show hosts the questions and the guys, as usual, the guys weren’t at a loss for […]