Strategic communications

Impact

Players

A well-connected public relations firm that positively affects the business agenda of clients and contacts

Media Relations

Earned press coverage that informs, inspires, motivates, or persuades to help advance individual and organizational business agendas.

Content Creation

Storytelling that utilizes written/spoken words, photos, and video to effectively position information, messages, and perspective.

Internal Communications

Senior-level communications, including C-suite ghostwriting, that shares the vision and strategic plans of organizational leaders.

Crisis Communications

Positioning statements and ongoing messaging that protects brands and preserves reputations when threats arise.

About Us

Founded in 2008 and led by Stu Opperman, APR, Impact Players strategically communicates and implements campaigns in a wide variety of industries and situations. Utilizing expertise, experience, and relationships from more than 35 years in PR, media, broadcasting, sports, and marketing, we define, position, and distribute client messaging to targeted audiences in whatever way they would best be received.

Company leadership is actively involved with the University of Florida’s PR Advisory Council, the Public Relations Society of America (PRSA), and its Greater Fort Lauderdale chapter.

Connect

Active Engagements

Healthcare

Memorial Healthcare System

Nonprofit/philanthropy

Make-A-Wish® Southern Florida
Memorial and Joe DiMaggio Children’s Hospital Foundations

Corporate Financial Services

TAP Financial Partners

“A rare combination of professionalism paired with genuine concern.”

“Give Stu an interesting story angle and he will make the most of it and maximize results! I’ve known him personally and professionally for well over two decades and there is no more steady, smart and trusting individual. He has my highest recommendation.”

— Richard Kelly, Make-A-Wish® Southern Florida

“Stu Opperman isn’t afraid to think outside the box and always goes the extra mile for both clients and friends (the former often end up as the latter and vice versa). I recommend both Stu and Impact Players highly to anyone considering an upgrade to their public relations and communications strategy and needs.”

— Craig Farlie, Farlie Turner

“Stu Opperman has consulted with me when I was flying high and also down low and he’s proven equally talented at both altitudes. He’s a rare combination of professionalism paired with genuine concern”

— Dave LaMont, ABC/ESPN

“Stu Opperman is the consummate professional. His approach to any area that he tackles is to dig deep. In doing so, he makes getting the intended results look easy.”

— Jeff Bolton, Daszkal Bolton

“I’ve known Stu Opperman for many years and found him to be a trustworthy, reliable, good-natured person who has also been a good friend. I would hire him and his firm in a minute.”

— Tony Fiorentino, Miami HEAT

“Stu Opperman has no peer in honesty and imaginative thinking for every client. No one works harder, more efficiently and with an eye for exceptional quality. I owe a good deal of my success to his friendship and professionalism. He has my highest recommendation.”

— Ed Berliner, Emmy Award-winning Journalist

“Stu has terrific instincts when it comes to marketing, PR and crisis management and he delivers his expertise in a direct yet engaging way. He listens to your needs and addresses them with your point of view in mind making him client driven. Stu’s not into a cookie cutter approach. It is always custom and appropriate. ”

— Mark Schumacher, Home Furnishings Association