Monthly Archives:: February 2014

Businesses, and the marketers that represent them, are always looking for the next big thing, which, in today’s social media-focused world, is something that goes viral. And, while it will likely deliver lots of likes, re-tweets, and website hits, 15 minutes of Internet fame may or may not lead to customer loyalty and sales. Long-term […]

I flew on Delta Airlines recently. The flights were on time, the service was fine, and I appreciated the mini-pretzels as an option to peanuts. All in all, as air travel goes, a pleasant experience. Delta, however, will never know I’m a satisfied customer. While they did follow-up via email asking me to participate in […]

I’ve been asked to write about ‘what Make-A-Wish Southern Florida means to me,’ but I’d rather share what this wonderful organization and its families have taught me. While I’m (a little) sorry about not following directions, the perspective gained through the eyes of a little girl is what has stayed with me, nearly a dozen years after […]