Monthly Archives:: February 2014

Lessons Learned from a 70-Year-Old Bicycle Shop

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Businesses, and the marketers that represent them, are always looking for the next big thing, which, in today’s social media-focused world, is something that goes viral. And, while it will likely deliver lots of likes, re-tweets, and website hits, 15 minutes of Internet fame may or may not lead to customer loyalty and sales. Long-term […]

How Delta (and others) Miss the Boat

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I flew on Delta Airlines recently. The flights were on time, the service was fine, and I appreciated the mini-pretzels as an option to peanuts. All in all, as air travel goes, a pleasant experience. Delta, however, will never know I’m a satisfied customer. While they did follow-up via email asking me to participate in […]

Perspective 101

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I’ve been asked to write about ‘what Make-A-Wish Southern Florida means to me,’ but I’d rather share what this wonderful organization and its families have taught me. While I’m (a little) sorry about not following directions, the perspective gained through the eyes of a little girl is what has stayed with me, nearly a dozen years after […]

The Sun-Sentinel takes a closer look at Stu Opperman & Impact Players

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 Stu Opperman: making an impact on his own terms Stu Opperman founded Hollywood-based Impact Players public relations firm in 2009   Stu Opperman founded Impact Players in 2009 and now represents a variety of businesses, including those  in the mixed martial arts (MMA). (Photo by Jim Rassol)   Details: Stu Opperman/Impact Players: 954-815-2303; web:; Facebook: ImpactPlayers; and Twitter: @StuOpperman […]