This record has nothing to do with motorcycles.
The Guinness World Records people have a new division that helps companies figure out what records can be set for brands and products, and another division to help record-setters get media attention. The process costs nearly $5,000, which includes having a judge verify the accomplishment and brainstorm other potential record opportunities.
Does knowing this change your perception of Guinness and the records it chronicles?
Source: Tactics (November 2010)
Steve Lack
It seems like $5k would be well spent with the mileage you could get out of something like this. I’m thinking about what kind of records a web developer could achieve? Most last minute changes before a launch? Most bug fixes in a single day? Or my favorites: Best customer service, Fastest delivery from concept to launch. I’ll have to work on this…and save up $5k!