I fired my bank recently. I share this not to brag or shame them publicly (although if that happens, so be it) but as a reminder that all businesses have an obligation to satisfy the customers that support them. Long after I’ve forgotten the details of mistakes that were made, I’ll remember how I was treated, […]
Posts Categorized: Blog
What Would Fudgie (the Whale) Do?
Faced with the “adapt or die” scenario, one would assume business people would understand the need to change. Yet each day there are numerous examples of those who still cling to the thinking of the past, even at the expense of their future. Here’s one example: My daughter really likes those crunchy, chocolate things that […]
What is Your ‘Ruckus’ and How are You Making it?
“The only way to grow is to launch, to initiate and to make a ruckus.” — Seth Godin
If you were looking for the epicenter of the food and cooking world one recent morning, there was no need to look further than the “Paul & Young Ron Show.” Celebrity chefs Emeril Lagasse and Guy Fieri hosted the show’s annual cook-off between Paul Castronovo and “Young” Ron Brewer, with the “Iron […]
Some Needed Perspective
It had been one of those days. One of the ones where seemingly everything goes wrong and disappointment is around every corner. A day where you go to bed early, just so that you can make “today” into “yesterday” without any further damage. Then a remarkable thing happened . . . I got an e-mail. […]
Maybe the ‘World Record’ Ain’t What You Think
The Guinness World Records people have a new division that helps companies figure out what records can be set for brands and products, and another division to help record-setters get media attention. The process costs nearly $5,000, which includes having a judge verify the accomplishment and brainstorm other potential record opportunities. Does knowing this change your […]
What Ever Happened to Under Promise and Over Deliver?
Child Labor . . . Really?
We’re annoyed by magazine companies that enlist school kids to shake down Grandma for a subscription she doesn’t want/need. That’s your business model, exploiting kids (win a prize for your school!) and families to provide a cheap sales force?
An Opportunity to Partner with the Make-A-Wish Foundation
I am very fortunate to have a longterm professional and personal connection to the Make-A-Wish Foundation of Southern Florida. I have been their public relations representative for more than a decade, believe in their mission, and enjoy significant relationships with the many people who help create magic for local children who have life-threatening medical conditions. Please […]
An Important Day
Many “holidays” are actually the marketing arms of company’s like Hallmark effectively creating markets for products. “Parental Alienation Awareness Day,” April 25, isn’t about the card. It’s about real pain and damage being done, right now, in families everywhere. Michael Jeffries, a client and author of A Family’s Heartbreak: A Parent’s Introduction to Parental Alienation, […]